Further, see how they interact with their customers, i.e., your potential audience. Kill two birds with one stone. How your competitors reach your target demographic, may be one of the ways you choose to reach out or at the very least, you can understand what appeals to them.
The most important aspect of doing this kind of research is reading your audience. After fine tuning your company’s mission and goals, it’s essential to understand your customers wants and needs so you can present yourself appropriately. For example, if your target demographic is mainly influenced by television advertising, then magazine or online ad posts won’t bring you as much traffic from them.
You can also gauge how to reach consumers by understanding what they what from your business. Perhaps your company can offer them something competitors can’t or they need a fresh, new way to obtain goods or services; that’s where you come in. Figure out their needs and wants are and cater to that.