Encourage existing customers to sign up for the email newsletter and include deals and discounts from time to time. The blog will draw in the public while the newsletter will keep you at the forefront of existing customer’s minds.
There are ways to link your blog to your Facebook and Twitter accounts so that customers who like your blog can share it with their friends and hopefully bring in more customers.
Another way to market that is fairly new is Pinterest. This was mentioned in the previous post about iOS and Android apps to increase brand awareness.
Basically, you create an account and you “pin” things that you like to share with your friends. When your friends click on the photo that you “pinned”, it actually takes them to a website. That means that if you “pin” a feel good saying or a picture of a new product or a great suggestion on how to use a product, anyone who looks at that pin and clicks on the link will be redirected to your site.
Generally, people on Pinterest are not searching for an immediate purchase, but it will direct business to your site and introduce people to your site and/or your blog. Pinterest is a hobby now, but soon it will be a valuable tool in the b2c markets.
Business to customer marketing changes every month. It changes to keep up with modern tastes and technology. But creativity and research along with some effort will provide the results that you need in the b2c markets.
Today’s world is tough on advertisers, but there are many small businesses out there with lots of innovation that have grown into successful companies because of the hard work that they put in to learning new types of advertising techniques.
Even if your budget is small, determination and imagination will prevail and bring new customers to you and your store. The customers are out there and they are going to spend money on someone’s product. If you are creative you can reach them and convince them to spend it on your product.