If you’re alive and breathing, your confidence will have been tested time and again. Having said that, the very discipline of marketing can affect one’s level of confidence. Assess your…
If you’re alive and breathing, your confidence will have been tested time and again. Having said that, the very discipline of marketing can affect one’s level of confidence. Assess your level here.
The best definition of marketing is that it’s a management process through which services and goods move from concept to the customer. Marketing is a discipline that promotes tweaking, adjusting, winning, losing, and repeating the process over and over again to arrive at desired or inevitable outcome.
Four elements of marketing must be coordinated, which include a product, price, place, and promotional strategy. As such, think of yourself as the product, your value/price to yourself and the world, how you’ve placed/positioned yourself in life, and how you promote your own personal brand.
Then think of the inevitability of facing the final outcome, death. The reality is that people are reminded of their mortality daily. It’s impossible to pick up a newspaper, surf the web or complete a day without hearing or thinking about death.
If marketing can be applied to life, it’s possible to live with greater confidence in the knowledge that human behavior and outcomes are predictable. You might also think of a marketing plan that’s well executed as being the same as a life well lived.
There Are No Clear And Simple Answers In Life, Or Marketing
Make no mistake, marketing offers no clear and simple answers. Quite often, the unexpected will happen even with the best of planning. There will be wins and losses. For both success and failure, spend time trying to understand why they happened. Finding out why something didn’t work can give a person confidence in knowing what direction to take in the future. However, taking a different direction can position a person to realize a different, final outcome.
Marketing, like life, should be approached logically and systematically. There should be checks in place to help mitigate against mistakes. If data proves that a marketing plan isn’t working, we should be willing to pull the plug and approach the problem from a different angle. In examining your own life, the same philosophy should be observed.
The most effective marketing is in line with a business’s goals. A life well lived lines up with a person’s personal goals and values.