– What you need to stay relevant –
Two heads are better than one.
This is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as
Search Engine Optimization And Marketing
Social Media Marketing Including Facebook Fan Page Management
Press Release Creation And Submission
Participation In Industry Related Message Boards And Forums
Orchestrating An Affiliate Marketing Campaign That Fits Your Service Or Product
Generating Inbound Links To Your Website With The Use Of Paid Or Organic Traffic
Popular marketing strategies to combine with email marketing include message board and forum participation, and mobile and video marketing, and social media marketing. These are all online activities and each one individually is fairly simple.
However, in combination, these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase ad space on websites which may be of interest to your potential customers, and participate in industry related message boards where you can earn the respect and pique the interest of potential customers.
Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often in areas related to your target industry can have a positive branding effect.
Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.
If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true if the marketing strategies are implemented concurrently.
Let SwaggerBrand help you choose the smartest combination of marketing strategies that are most effective for your particular industry.