Loading Start press ENTER Start press ENTER Branding Branding Form What is your first name? Thank you for taking this questionnaire. Your answers will help us build a great brand for you. One that is strong and memorable in your customers’ minds. One that defines clearly what you are, what you stand for, and what makes you different. Let’s get started! About Your Business a. Which industry does your business operate in? b. What are the key points in the history of your business? Tell us how it all started. c. Who are your main competitors? If they have websites, include their URLs. d. What is the single most important thing that sets your business apart from the competition? Tell us about your unique competitive advantage and the proof points that attest your value claims. 3. About your brand a. What are you branding? Company Product Service What is your brand name, if you have one? Where can we find your website, if you have one? What is your brand mission? Let us know about your brand values and what you want your brand to ultimately be and do. If your brand were a person, which of the following word clouds do you feel would best describe them? Sincere, Down-to-Earth, Honest, Wholesome, Cheerful Exciting, Daring, Spirited, Contemporary, Imaginative Competent, Reliable, Intelligent, Successful Sophisticated, Classy, Glamorous, Charming, Smooth Rugged, Masculine, Outdoorsy, Tough, 4. About you target market a. What is your target customer’s gender? Male Female b. How old are your target customers? 17 or younger 18 to 24 24 to 34 35 to 44 45 to 54 55 to 64 65 to 74 75 to 84 85 and older Don’t know or N/A c. And what is their socioeconomic status? Upper class Middle Class Lower Middle Class Skilled Working Class Working Class Low Income Earner Don’t Know or N/A d. How will they find and learn about your brand? Store Website Social Media Ratings & Reviews Advertising Emails Events e. Which of the following marketing inputs is most likely to influence your customers' buying decision? Product Place Promotion Price What else can you tell us about your customers? Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it. 5. About This The following 3 questions are to help us get a sense of where you would like to go. Feel free to skip any or all of them if you see that none of the options shown work for your brand. a. Which of the following designs would suit your brand the best? Techy Illustrative Product-Based Flashy Photography-Based Minimalistic b.Which of these colors do you feel best represents your brand? Fuchsia Rose Emerald Tangerine Tango Honeysuckle True Red Mimosa Clue Izis Cerulean Sand Dollar Blue Turquoise Tigerlily Aqua Sky c. And if you had to choose one of these fonts for your brand, which would you choose? Classic Serif Rounded Modern d. What is your budget range for this project? $3,000 or less $3,000 to $5,000 $5,000 to $10,000 $10,000 to $20,000 $10,000 to $30,000 $30,000 or more e. Which services are you most interested in? Brand Design Web Design App Development Illustration Merchandising Packaging Design f. What are your objectives and expectations for this project?* Make sure to specify your deliverable requirements and deadlines, as well as any particular design standards or constraints you would like us to take into account. 6. About You* a. What is your last name?* b. Which country are you from?* c. What is the best email address to contact you on?* d. Could we grab your phone number?* Include your area code. Please exclude any symbols and spaces. 7. Do you have extra information, comments or requests you would like us to consider? Share this entryShare on FacebookShare on TwitterShare on Google+Share on Pinterest
