We’re going to let you in on a little secret. There are thousands of hungry, money spending customers searching for your restaurant, yes YOUR restaurant…But they can’t find you! Ouch, yes that should hurt. You have a brilliant business plan with amazing food and they can’t even find you. You have to make your restaurant’s website content relevant to what people are specifically searching for so that your restaurant will come up as a top result in search engine rankings, in turn bringing you more business.
The best part is that there’s an easy solution to this it just takes a little elbow grease. Well, let’s say effort because you can literally sit on your couch while you make this happen. First step is to research the keywords that people are already searching for in your food genre, then we simply do what Darwin says survivors do (that’s us!) we adapt … and implement some basic principles for your restaurant’s website redesign.
In order to be relevant you need to be targeting and utilizing the keywords that local and potential clientele is already searching for, then you’ll use this content on your website. It sounds daunting at first. You’re thinking “how could I possibly know this? I’m not psychic!” Well, it’s really quite simple. So let’s break it down – you’re partying down in New Orleans’ French Quarter and you’re jonesing for some hot, cheesy, saucy pizza close by – what words would you put into Google to find that?
Ok, so you have done this before (we know you have) so what words describe your food and your restaurant? Here’s where the magic happens; using the Google Adwords Keyword Tool very carefully, you can actually see how many times people are searching for these specific delicious words, and it’s free.
However, this is time consuming and as the free tool has made some changes over the years, it gets a little complicated to use.
We know, brilliant. Call off the search for a psychic. So here’s your new golden rule for website content – if nobody is searching for it then you don’t need it in the content of your website! Period.
We’ve adopted the method of using our best friend for the past three months calledSpyFu. If you think you have a mouth-watering combination of keywords, place it in SpyFu’s search bar, and instantly get any local competition you have willing to sabotage your savory word play to be first in the rankings.
To take it to the next level you can put these keywords that have the most hits into Google to see similar and related searches that people have searched recently. This will give you even more ideas of relevant key words and phrases that you need to use on your website’s page title, in its content and in the subtitles to the image file names you have on your site (yes, that’s right use these keywords under pictures to describe your food and restaurant).
Now, try looking up these keywords and phrases that you’ve found in your research as well as your restaurant’s location and see who and what comes up #1 in a search – that’s your top competitor, that guy right there! So check out their site, what are they doing right and what keywords are they using in the content of their site? There is even a brilliant tool to see what keywords are being used on their site, which can only be found using SpyFu. Not necessarily trying to sell it, but, we’re huge fans of saving time, so…You’re welcome.